Author 
About Klaus Huber
For over 20 years Klaus Huber has helped websites and digital products turn visitors into customers. His focus sits at the intersection of usability, conversion optimization and — from the first hands-on projects onward — artificial intelligence.
As Managing Director of Munich-based MAXXmarketing GmbH, he owns the testing methodology behind Test it Baby. He writes about what actually works in real projects: honest user tests, solid A/B tests, and the question of when numbers are enough — and when you have to watch real people instead.
What Klaus writes about
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